An SEO strategy turns out to be successful only when all the plans it incorporates endeavor to considerably improve the overall quality of a website or a brand’s web presence.
SEO strategies has many different types, since the focus of approach will always alter depending on what the site & business truly needs to address to be able to compete. But mostly, strategies can be simply classified into these categories and these are the strategies that keep your business on track and boost your web presence in 2018.
- Technically-focused
- Content-driven
- Brand-centric
But why is it important to invest in these strategies when there are lots of channels out there that you can tap into within the digital marketing realm?
Firstly, SEO (Search Engine Optimization) is one of the most prominent marketing channels for businesses, because it’s practice particularly targets the ones who are in need of a product, service, and information.
Secondly, let these statistics do the convincing:
- 95% of searchers click on organic search results.
- What recent studies say that there is a dramatic change in Organic CTR in 2017; -25% of click share on the desktop, and -55% on mobile.
- The top spot’s CTR for non-branded search is 35%.
- Google accounts for 62.7% of visitors referred all over the web.
- The SEO Industry is expected to be worth $74 billion by 2018.
In short, so many businesses, organizations and people are genuinely benefiting from it over the last 2 decades, whether it is through brand strengthening or revenue generation.
Effective SEO strategies that work in 2018:
Below are the SEO strategies we’ve focused on implementing for numerous of our clients in the past couple of years. Although, we strive to constantly improve & polish each approach to SEO, given that you need to be adaptive in such line of business.
- Crawl Budget Optimization: -
Almost every website has an assigned crawl budget from Google, which is generally based on the site’s popularity, authority, and its size. Optimizing your site’s crawl budget usually boils down to how you prioritize the pages need to be crawled & re-indexed by Googlebot. The best way to kick off this process is to revisit your site configuration. And to ensure your website’s key pages are simply accessible to users & search crawlers.
- Featured Snippet Optimization: -
Featured snippets in search basically display direct answers to specific or detailed queries and is highly placed above the search results. The snippet usually explains the synopsis of the answer in a list or a table from which it is extracted (from one of the top pages ranking for the target search term). So, what you need to follow for snippet optimization is:
- Identify the queries that display featured snippets and the pages from your site ranking for those terms.
- Create a list of search queries that already ranking between positions 1 to 20.
- Provide snippable & accurate answers for the target query.
- Write an improved copy than what’s presently ranking for the featured snippet result.
- Rank More Long-Tail Keywords: -
Building your campaign’s momentum is very important, especially when you’re working on a site that’s in a greatly competitive industry. One of the best ways to do it is through targeting low-hanging chances to get quick wins and eventually build on from there. The core of this strategy is to create or optimize existing content pages covering topics that have less competition.
- Brand, Reputation, and relationship-driven link building: -
Google is getting more superior in understanding relationships and entities. Link improvement is a vast fraction of how it understands and matches queries, sentiments, and reputation with websites and brands. With all the link graph-related algorithm updates they’ve implemented over the few past decade, Google has indubitably become smarter in assessing links. It’s now more competent of only counting links from high-quality sources and ignoring, instead of demoting, spam/low-value links.
Which brings us to the question, what’s the best way to approach link building these days? The answer is rather quite simple. Every time you try to acquire a link, ask this to yourself. Will this link help our business if Google didn’t exist?
- Content Re-optimization: -
The practice for this strategy usually begins in creating a directory of the pages of a website that can extremely impact its traffic generation, branding, and conversions when further improved. These pages could be low-performing pages but targets mid-to-high search volume keywords, Robust & information-rich pages, but aren’t able to attract or earn high-value links. NEED HELP WITH SEO? We expertise in SEO, Content Marketing, and Link Building. If you need any help, you can check out our SEO services.
